THE SCHOOL LIST

For this assignment, I designed an app to simplify the school selection process for parents. Parent interviews from OurKids.com revealed two major pain points: sorting through too much information while racing against application deadlines.

This case study outlines my approach to synthesizing user research, prioritizing essential features, and refining the design based on usability feedback. The result is a tool that empowers parents to focus on what matters: choosing a school that supports their child’s unique needs, without the stress of competing deadlines and excess information.

The Goal:

To design a tool that actually makes school decision-making easier for parents- not more overwhelming.

The app needed to feel approachable while still offering depth: think side-by-side comparisons, honest user reviews, and smart search filters that let families prioritize what matters most, whether that's academics, safety, or after-school programs. Through rounds of testing and iteration, the design evolved to meet a wider range of needs and user paths, ultimately helping parents make confident, informed choices that feel right for their kids and their lives.